6 Factors to consider when choosing branded merchandise

1. Target audience 
   Who is the branded merchandise for? The target audience will influence the type of product, the design, and the messaging. For example, a tech company might give away branded phone chargers or laptop sleeves, while a fitness studio might give away branded water bottles or towels. 
   
   
2. Brand identity 
   The branded merchandise should align with the brand's identity and values. The design, messaging, and choice of product should all reflect the brand's personality and positioning. 
   
   
3. Quality 
   The quality of the product should be high enough to reflect positively on the brand. Cheap or poorly made merchandise can have the opposite effect, making the brand appear low-quality or unprofessional. 
   
   
4. Cost 
   Branded merchandise can be a cost-effective marketing tool, but it is important to consider the cost of production and distribution. The cost per item should be reasonable, and the overall cost should fit within the marketing budget. 
   
   
5. Distribution 
   How will the branded merchandise be distributed? Will it be given away at events, included in packages, or mailed to customers? The distribution method will influence the type of product and the design. 
   
   
6. Branding placement 
   Where will the branding be placed on the product? The placement should be strategic and visible, without overwhelming the design or making the product look too promotional. 

By considering these factors, small businesses can choose branded merchandise that is effective, aligned with their brand identity, and well-received by their target audience.